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Amber Balcaen Signs Full Season In NASCAR’s ARCA Menards Series With Returning Partner ICON Direct

Professional race car driver Amber Balcaen announced today that she will be racing full time in NASCAR’s national ARCA Menards series driving for Rette Jones Racing, with Icon Direct returning as primary sponsor for all 20 races throughout the USA.

Balcaen is a third-generation race car driver who made history in 2016 when she became the first Canadian female to win a NASCAR Sanctioned race in the USA.

The Winnipeger’s full-time ride consists of All-Canadian sponsors of Icon Direct, and Glenn McLeod and Sons.

“It is really special for me as a Canadian competing in the United States to be representing all Canadian companies on my car. To have the hometown support is amazing. I couldn’t do this without them.”

ICON is a manufacturer of high quality plastic component parts for the RV industry, located in Manitoba, Canada. ICON aftermarket replacement parts are available through RV Dealers and Distributors across North America and directly through their website

“We are excited to be a returning sponsor of Amber Balcaen in NASCAR’s ARCA Menards series,” said John Loewen, CEO of ICON Technologies Limited. “I resonate with Amber’s underdog story. She has a really bright future as a professional race car driver and is a great brand ambassador for ICON.”

Balcaen got the seat time she was looking for in 2021 as she competed in Bill McAnally’s Drivers Academy, a NASCAR Development Program, in addition to competing in 3 ARCA West Races.

“I feel I got the seat time necessary in 2021 to be prepared for this jump to ARCA’s national series. I learned a ton in the BMR Drivers Academy and I am excited to build on the skills I developed last season.”

Balcaen will be competing for a ARCA Menards series championship, with her goal to become the first female to win a national ARCA Menards series race.

“Racing in NASCAR’s national ARCA Menards series has always been my dream. To race at legendary tracks like Daytona and Talladega is something I have visualized for years. I have dedicated the last 8 years, working hard to make this dream become reality and I cannot be more excited to live it.”

Amber’s first race of the year will be at Daytona International Speedway on Saturday, February 19th. You can watch live on Fox at 1:30pm EST. The full 2022 schedule can be found on her website

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