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Bill Rose Racing Brews Up Partnership With Michael Waltrip Brewing Company To Go World Of Outlaws Sprint Car Racing

Crawfordsville, IN (Jan. 22, 2024) - World of Outlaws sprint car team,

Bill Rose Racing (BRR) announced today a partnership with Michael

Waltrip Brewing Company that will see the team carrying the beer

company’s logo and colors for the 2024 season. 

“I am thrilled to have Michael Waltrip Brewing Company come on board

with us. As a mostly self-funded team, having this partnership is huge. I

am looking forward to working with Michael and his company this

season.” said Bill Rose, owner of Bill Rose Racing.

Michael Waltrip Brewing Company, co-founded by two-time Daytona

500 Champion Michael Waltrip, brews and distributes their signature

line up of beers, including Bristol Sunshine Tangerine Ale and Talladega

Light lager in 8 states in retail and in bars & restaurants.

“I’m so happy that Michael Waltrip Brewing will be a partner with Bill and

his team this season,” said Michael Waltrip. “Sprint car racing is

tremendously exciting, and the World of Outlaws fans are some of the

best in all of motorsports. I can’t’ wait to be able to share our beers with

the fans at the track and their favorite restaurant or retailer.”

The program with Bill Rose Racing will feature a season long primary

sponsor relationship as well as a lineup of official Bill Rose

Racing/Michael Waltrip Brewing merchandise available trackside and

online at The team will also support

several retail activations at key markets this season as well as co-

promotions with additional brands.

“As we evaluated the business opportunity with Bill and his team it

became clear that this was going to be an incredible opportunity.” said

Bryan R. Sperber, President of Michael Waltrip Brewing. “Bill and BRR

understand how to deliver value for a sponsor, and we are ready to

celebrate wins on and off the track…with Talladega Light lager and

Bristol Sunshine Tangerine Ale, of course.”

The World of Outlaws sprint car series gets underway Feb 7-10 at

Volusia Speedway Park in Florida. The series will race at over 50

events concluding at the series finale at the Dirt Track at Charlotte

Motor Speedway November 6-9, 2024. All World of Outlaw races will

be available to watch live on DirtVision. Visit for

more information.


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